Amazon should be afraid of Kroger. Millions of customers shop at Kroger every week. Rather than spending resources getting new customers, Kroger would benefit by generating more revenue from existing customers. Imagine if your current customers spent 30% more; Kroger would capture 2x Whole Food’s revenue. Ok, that all sounds great… but how?
To increase revenue profitably through existing customers, intimate knowledge of their needs is required. Creating service models that are difficult (if not impossible) for a competitor to match and enticing customers to pay for that service is a place to start.
To help you navigate the new rules of business disruption, I’ve created a whitepaper (download) that summarizes all the steps needed to implement this revenue strategy successfully. You can also reserve an hour (book an appointment) with me to refine your customer engagement strategy. I promise that you and your team will walk away with at least one or two ideas you can immediately implement.
Now it’s time for Kroger to disrupt Amazon’s business.
About the Author
Suman Sarkar has consulted with leading Fortune 100 companies globally. With more than 20 years of international consulting experience, Suman has a proven track record for bringing innovative approach to business excellence through supply chain and sourcing.
Book – The Supply Chain Revolution (AMACOM)
The book details other strategies to thrive in this new paradigm. Such as:
- Attract and retain customers through customization
- Respond faster to market demand
- Increase revenue and profit from innovation
- Succeed with alliances
- Invest smartly in brick and mortar stores
What Others Say
The Ideal Supply Chain Primer for the Time-Pressed CEO or Government Executive ~ Richard Connelly, Hall of Fame, Former Budget leader, Energy Director, Defense Logistics Agency (Department of Defense, USA)
A Thought Provoking Book ~P. Venkatram, Vice President, APAC Planning & Logistics Head, LEGO
Wonderful Book for Supply Chain and Business Leaders ~Mary Anne Gale, Retired VP Supply Chain, Procter & Gamble