It’s estimated products are out of stock at retailers 10%-15% of the time. Responding to market demand faster will ensure consumers stay loyal and capture missed demand. Speeding up supply chain has also shown to increase profitability.
Coca-Cola can respond to demand faster by …
- Removing supply chain bottlenecks.
- Reviewing sales promotion policies.
- Producing based on market demand.
To help you respond faster to demand, I summarized everything learned from 20+ years consulting with Fortune 100 companies. Get these answers and more in the whitepaper (simply delivery section) — The New Rules for Business Disruption — or schedule an hour to discuss.
Now it’s time for Coca-Cola to address softening demand.
About the Author
Suman Sarkar has consulted with leading Fortune 100 companies globally. With more than 20 years of international consulting experience, Suman has a proven track record of bringing innovative approach to business excellence through supply chain and sourcing.
Book – The Supply Chain Revolution (AMACOM)
The book details other strategies to thrive in this new paradigm. Such as:
- Increase revenue from existing customers
- Attract and retain customers through customization
- Increase revenue and profit from innovation
- Succeed with alliances
- Invest smartly in brick and mortar stores
What Others Say
The Ideal Supply Chain Primer for the Time-Pressed CEO or Government Executive ~ Richard Connelly, Hall of Fame, Former Budget leader, Energy Director, Defense Logistics Agency (Department of Defense, USA)
A Thought Provoking Book ~P. Venkatram, Vice President, APAC Planning & Logistics Head, LEGO
Wonderful Book for Supply Chain and Business Leaders ~Mary Anne Gale, Retired VP Supply Chain, Procter & Gamble