Fast fashion companies should be afraid of Gap Inc. Millions of shoppers continue to visit Gap stores. Rather than spending money on sales promotion, Gap would benefit by responding to market demand faster without having to change current processes completely. Imagine if you could minimize fashion misses and inventory mismatch, you could easily avoid steep discounts and capture 30% to 50% additional revenue and profits. Ok, that all sounds great… but how?
To respond faster to market demand, bring discipline to sales promotion and simplify supply chain. Sales promotions reduce brand equity and create havoc for the supply chain. The simplification of supply chain starts with speeding up the flow of goods, reducing inventory, and changing the planning process.
To help you navigate the new rules of business disruption, I’ve created a whitepaper (download) that summarizes all the steps needed to implement this revenue strategy successfully. You can also reserve an hour (book an appointment) with me to refine your supply chain strategy. I promise that you and your team will walk away with at least one or two ideas you can immediately implement.
Now it’s time for Gap to disrupt fast fashion.
About the Author
Suman Sarkar has consulted with leading Fortune 100 companies globally. With more than 20 years of international consulting experience, Suman has a proven track record for bringing innovative approach to business excellence through supply chain and sourcing.
Book – The Supply Chain Revolution (AMACOM)
The book details other strategies to thrive in this new paradigm. Such as:
- Attract and retain customers through customization
- Respond faster to market demand
- Increase revenue and profit from innovation
- Succeed with alliances
- Invest smartly in brick and mortar stores
What Others Say
The Ideal Supply Chain Primer for the Time-Pressed CEO or Government Executive ~ Richard Connelly, Hall of Fame, Former Budget leader, Energy Director, Defense Logistics Agency (Department of Defense, USA)
A Thought Provoking Book ~P. Venkatram, Vice President, APAC Planning & Logistics Head, LEGO
Wonderful Book for Supply Chain and Business Leaders ~Mary Anne Gale, Retired VP Supply Chain, Procter & Gamble